Snowdrop Services gets a Modern Website Design

Snowdrop Services are a well-established cleaning company based in Musselburgh that offer a range of cleaning services throughout Edinburgh and East Lothian. Whilst in the past they have offered cleaning services to both commercial and domestic customers, the focus of their business going forward is to just commercial clients. Office cleaning, factor cleaning and grounds maintenance being the key services. With focusing these key areas, they can maintain a higher level of consistency and security as these tend to be longer term contacts.

Over recent years the company has continued to grow and boast of an impressive client list. Some of these include NHS Scotland, National Trust for Scotland, Holyrood PR, BoConcept and Hacking and Paterson to name a few.

They approached Fearless Creative with the primary goal to create an modern website design that better represents their company. The secondary goal was help generate organic leads as their old website was not generating any.

Website Audit

As a starting point and our first task was to complete a full site audit. This was to establish how the old site was performing, how it was set up and if the website was needing to be replaced. In some cases we could recommend improvements and to change onsite SEO. Unfortunately, this was not the case for the Snowdrop Services website. From a user point of view the website was dated, hard to navigate, lacking content and didn’t showcase any of their work. A user would have felt the focus on the business was more domestic cleaning.

A website audit looks at the site more in-depth. When search engine bots and crawlers look at any websites they look for certain elements to find their way around the site and establish what the focus of the site is. They look for sitemaps, h1 heading, SEO titles, meta tags. They then index it and rank it. When we scrawled the website, we found these elements were either not in place or a poor quality. From a cost point of view it was more beneficial to start from scratch. This would also mean we could create a more engaging modern website that better suite Snowdrop Service business.

Fearless Creative gets to work on creating a modern website design

Snowdrop Services made the easy decision to commission Fearless Creative to build a modern website design and copywrite and the content. We set out creating a website brief, site map and designs. The key is to totally understand the client and their business. Where it is now and where they want the business to be going forward. We established the site was to look professional, clean, professional, modern and be appealing to commercial businesses.

From the site map, keyword research was carried out and completed on every page. From this information along with wire frames and rough page designs the copywriting process began. For each page to rank properly approximately 500 words were write per page. This text was to be unique, relevant and as engaging as possible. Service pages, about us page, case studies and blog post were written.

From the wire frames, which are an outline frame designs of what the website will look like, design elements were created. For the website design to work best it was agreed to get bespoke commercial photograph of Snowdrop Services at work on location. These images would visually show standard of their clients and help reinforce their main services. The bespoke commercial photography would create a batch of images that would work great alongside the copywritten text.

With the copy written text, page designs and photography our website designer set about creating all the pages from the website. Each page was to have the same feeling but also feel bespoke in its design. Subtle animation was used throughout to make the site engaging and feel different. Call to actions and newsletter sign ups were positioned throughout the site.

Once each page design was completed with images and copywritten text, each page was SEO optimized. Ensuring the h1 heading, SEO titles, meta data were in place is one part of it.  We make sure all the items Google wants from a page are in place. The Correct amount of text, inbound links, out bound links, image alt tags, we thoroughly check every page to ensure it is best place to rank around the chosen keyword word or keyword phase.

Testing, Testing and Testing

Even though we get sign off from our client and we have visually went through the site we run a series of tests and complete a full site audit. We always crawl the site to ensure all the elements Google checks for are in place. We also complete a comprehensive site check. This checks for broken links, spelling mistakes, SEO quality just to name a few. We always do a soft launch, launching the site without announcing it. We monitor it, test it, get other people to test it. This is a fail-safe.

Happy Clients

Once we and our clients are happy, we give the okay to announce the official launch of the site. We are always delighted to hear good feedback on our work. It is especially good for our clients to hear good feedback on their new website and the excitement it generates. Snowdrop Services were delighted with their new website and the feedback they have received from their clients. Just because the website is launched it doesnt mean that our work has ended. We continually update and monitor the website ensuring everything is secure and working correctly.