What is email marketing? Simply put is the use of email to promote products and/or services. It helps you develop new relationships with potential customers and keep current customers up to date with your business.
email marketing Edinburgh
Email marketing can help your business grow!
An effective email marketing strategy can make a massive impact to your business. But how can an email marketing Edinburgh services help your business? In almost every sector and throughout the world email marketing is one of the most effective marketing techniques there is. You can send you customers a regular direct message into their inbox that can help increase your traffic and conversions. To keep customers engaged you need the right strategy and content. We can help you get this right, resulting in you will see a huge difference to your online business. One of the main benefits of email marketing is that you get full analytics. As long as you don’t hit random emails and contact either current customers or people interested in staying in contact with your business you will see success. Your email marketing in Edinburgh needs to be targeted to the right people and personalised, making each individual customer feel valued.
Giving you the facts
Essential Email Marketing Statistics
Email marketing in Edinburgh offers a great return on investment (ROI). Figures show that emails are generating more than £35bn of retail sales in the UK alone (2018). The figures keep backing it up:
- 94% of people online use email, while only 61% use social media
- 75% of adult online users say that email marketing is their preferred marketing method
- 83% of B2B companies use e-newsletters as part of their content marketing program.
- 99% of consumers check their email every day.
- 80% of business professionals believe that email marketing increases customer retention.
- Email marketing allow you to target demographics. For example age, gender, etc.
- email messages have a much wider range of formatting possibilities than social media messages
- Full reporting and analytics, such as click-through rates, open rates, bounce rates, and conversions
Personalized Email Marketing
A great positive about email marketing is it lets you get personal. You can messages to targeted groups or individual customers promoting relevant special deals on services, or messages on the customer’s birthday. Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty.
By recording information about your subscribers and segmenting them, you can create personalized campaigns. Here are 6 ways to use personalization in your next email campaign:
- Personalize your copy
- Personalize your imagery
- Personalize your offers
- Personalize your product recommendations
- Personalize cart abandonment emails
- Personalize based on behavior
Do it the right way
Build up your database
We do not take short cuts, we ethically collect the consented data from both new and loyal customers. The best way to build up a dedicated database of customers is by practising effective lead generation techniques.
Get it right
Test, test, test!
It can take a long to time to understand your customers and what they react well to. We can split test your campaign to better understand your customer’s needs, keeping your reputation and credibility intact.
Email Marketing in Edinburgh
What we can offer you!
We know what it takes make your email marketing campaign work well. Looking at your business goals and objectives we build a strategy and content around them. From our research about your business and customers, your content will to be relevant, persuasive and engaging. Regular reports will let keep you up to date on how the campaigns are going. We treat every campaigns very seriously and ensure that we create an email marketing strategy tailored to your business needs. Read the stats.
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