Branding, Logo Design

Feeney Electrical

Logo Design in Northern Ireland

With the company originally starting up in 1982 in Derry, Northern Ireland, Feeney Electrical have just recently celebrated 35 years business.

Creating a brand is not something that can happen overnight, designing a logo and putting together a brand identity doesn’t happen in a few days either. There is a process we go through that takes time. In brief, there are seven steps we go through starting with client discovery, industry discovery and application discovery. After understanding these we starting sketching then drafting. In this process we created various logo options before Feeney decided their preferred version. This option signified blobs of solder forming an ‘F’, which gave them a modern, fresh approach. We then refined their choice and finally identity development.


Feeney Electrical


September 2017


Branding, Logo Design

Fearless Creative Branding Digital and Graphic Design Agency Edinburgh
Fearless Creative Branding Digital and Graphic Design Agency Edinburgh

After 35 years it was time to create a brand and logo to match their values and vision for the future.

The Derry based company got a much needed new logo and a brand identity that was rolled out throughout the company. New van livery, stationery and marketing material was produced.

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