The design and artwork creation
Presented with a word document, design layouts were created that followed rules set out in the branding. With the proposal being indent for use as printed document and used as a PDF presentation document to be viewed on screen, a landscape document was agreed as the best option.
Large full page images where used throughout the document of the armed services in action and also being cared for, this was to help make an immediate big impact when glancing through the document. Having full pages images gave flexibility throughout the document to ensure each section started on a new spread.
The front cover was kept plain, without images to keep professional and not to diminish from the brand. The page layout was very structured, clean, consistent and uncomplicated, with the text keeping the same uniform layout throughout. The pages were well balanced that worked well as pages spreads and also as single pages for the single page presentation document. The tables and infographics were styled to match the brand.