A great logo should be easily recognisable, unique and versatile. It needs to fit the industry that it is working within and should be reflective of the brand values as much as it is with the services the company is offering. It’s more important for it to be original than match a competitor’s style. But if you can create a logo that is unique and with a simple story to tell relating to the business is even better. The definition of the Radial logo is the radii of three circles. We used three interlocking and overlapping circles representing candidates, companies and of course Radial Recruitment.