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    FEENEY
    ELECTRICAL
    FEENEY
    ELECTRICAL
    With the company originally starting up in 1992 in Derry, Northern Ireland, Feeney Electrical have just recently celebrated 25 years business.

    Project Details

    Their loyal customer base has been built up over the years
    through great workmanship and great customer service.
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    Feeney
    After 25 years it was time to create a brand and logo to match their values and vision for the future.
    Creating a brand is not something that can happen overnight, designing a logo and putting together a brand identity doesn’t happen in a few days either. There is a process we go through that takes time. In brief, there are seven steps we go through starting with client discovery, industry discovery and application discovery. After understanding these we starting sketching then drafting. In this process we created various logo options before Feeney decided their preferred version. This option signified blobs of solder forming an ‘F’, which gave them a modern, fresh approach. We then refined their choice and finally identity development.

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    The Derry based company got a much need new logo and a brand identity that was rolled out throughout the company. New van livery, stationery and marketing material was produced.